![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/7f29b6c74b111a4916a3edeb0903890e/6c8513376dd78d7d4ff134cb_rw_1200.jpg?h=b2a2ccf68ecc179548bf85fc3afb26d0)
Client
Step Zone
Webshop selling professional mats and carpets with special functions and features.
Range:
1) Ergonomic anti-fatigue mats,
2) Eco-friendly mats, recyclable and/or made from recycled materials,
3) Dust control mats (outdoor scraper mats/indoor wiping mats), for floor protection,
4) Utility mats, with special functions such as fire resistancy, anti-microbial.
5) Entrance systems, for fitting into floor wells.
Project
A new logo for the web shop.
Things to communicate with the design/logo
#1 - Preemptiveness (floor life, employee health)
#2 - Functionality & High quality
#3 - Caring for the environment
#2 - Functionality & High quality
#3 - Caring for the environment
Target audience
B2B webshop targeting all types of companies and organisations in Scandinavia concerned with:
1) Prevention of work related injuries,
2) Prevention of dirt and moist coming into the facilities,
3) Buying eco-friendly products.
Client impression
"Interesting idea, we like the zone thinking, exactly how we actually organize the various type of mats."
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/7f29b6c74b111a4916a3edeb0903890e/550fafe12aafd98babd53498_rw_1200.jpg?h=bcb3472a6bb5be426e3961b585856f3e)